diff --git a/src/_locales/en/messages.json b/src/_locales/en/messages.json
index ab740c1..65b2640 100644
--- a/src/_locales/en/messages.json
+++ b/src/_locales/en/messages.json
@@ -91,6 +91,10 @@
     "message": "Add the option to lock multiple threads from the Community Console thread list.",
     "description": "Feature checkbox in the options page"
   },
+  "options_smei_sortdirection": {
+    "message": "Enable the <code class=\"help\" title=\"This experiment lets you sort the Community Console thread list in ascending or descending order.\">SMEI_SORT_DIRECTION</code> experiment.",
+    "description": "Feature checkbox in the options page"
+  },
   "options_profileindicator_header": {
     "message": "Indicator dot",
     "description": "Heading for the profile indicator feature options"