diff --git a/manifest.json b/manifest.json
index 10c4315..af381a9 100644
--- a/manifest.json
+++ b/manifest.json
@@ -18,7 +18,8 @@
     },
     {
       "matches": ["https://support.google.com/*/thread/*"],
-      "js": ["thread_inject.js"]
+      "js": ["thread_inject.js"],
+      "run_at": "document_end"
     }
   ],
   "permissions": [
diff --git a/options.html b/options.html
index 655b474..bacfa83 100644
--- a/options.html
+++ b/options.html
@@ -12,7 +12,7 @@
     <h4>Additional enhancements</h4>
     <p>
       <input type="checkbox" id="fixedtoolbar"><label for="fixedtoolbar"> Fix the toolbar in thread lists in the Community Console.</label><br>
-      <input type="checkbox" id="redirect"><label for="redirect"> Redirect all threads opened in TW to the Community Console. <span style="color: gray;">(doesn't work, in development)</span></label><br>
+      <input type="checkbox" id="redirect"><label for="redirect"> Redirect all threads opened in TW to the Community Console.<span style="color: gray;">(experimental)</span></label><br>
       <input type="checkbox" id="history"><label for="history"> Show a "previous posts" link in user profiles. <span style="color: gray;">(doesn't work, in development)</span></label>
     </p>
     <p style="text-align: center;"><button id="save">Save</button></p>
diff --git a/thread_inject.js b/thread_inject.js
index 0cbc254..bfaa0fa 100644
--- a/thread_inject.js
+++ b/thread_inject.js
@@ -13,9 +13,14 @@
 }
 
 chrome.storage.sync.get(null, function(items) {
-  var button = document.querySelector(".thread-all-replies__load-more-button");
-  if (items.thread && button !== null) {
-    intersectionObserver = new IntersectionObserver(intersectionCallback, intersectionOptions);
-    intersectionObserver.observe(button);
+  var redirectLink = document.querySelector(".thread-question__open-in-community-console-button");
+  if (items.redirect && redirectLink !== null) {
+    window.location = redirectLink.href;
+  } else {
+    var button = document.querySelector(".thread-all-replies__load-more-button");
+    if (items.thread && button !== null) {
+      intersectionObserver = new IntersectionObserver(intersectionCallback, intersectionOptions);
+      intersectionObserver.observe(button);
+    }
   }
 });